The best ways to advertise using an A board sign30 June 2017
Much as we might like to, we can’t always have the advertising space that we want. It might not be available, it might not be affordable. The good news is that there are other types of advertising board you can use, and some of them – like the A board (sometimes known as a pavement board) – have so many advantages that it’s tempting to say that they represent the best and most cost effective option you can have!
Let’s remind ourselves of the key principles that can make outdoor advertising so successful:
Think carefully about where you position your advert, and – if you can – have them in a range of locations for multiple views: “an advert seen once by a million people will not be as effective as an advert seen four times by a quarter of a million people.”
Keep It Simple
Think about it – in most instances (unless they are walking) people will have a very limited amount of time to take in your message. So it needs to be clear and impactful – who are you and what do you want to say – and ideally memorable too.
Think About The Colours
Aim for brand consistency, and don’t overdo it in some form of explosion of colour. Perhaps one bold colour complemented with some more muted colours will work best.
Outdoor advertising should be considered a long-term investment – it’s more about generating brand awareness than having a call to action, so ensure that it is only one component of a wider marketing strategy – and be patient!
These principles apply whatever type of outdoor advertising you run with.
So why use A boards?
For starters, and this simple fact isn’t to be underestimated, they are portable. Unlike a giant poster, A boards can be moved around at your convenience.
They are also inexpensive – you can have several for the cost of one or two large poster displays.
They can be re-used over and over again – simply flip them open and insert the new message.
They can be used indoors our outdoors.
They are double–sided, so your message can be seen from both directions.
They are sturdy – they’ll last for ages whatever the weather.
They are proven to be highly effective in increasing footfall.
When do I use an A-Board?
- Outside your premises to attract people in
- On the High Street
- To advertise a special offer
- Outside a restaurant or pub
- At a trade show or exhibition
Basically, they can be used anywhere you want to get your message across … and you’re in exactly the right place to source them! Come and talk to us about your marketing needs, and we’ll work with you to devise the perfect campaign.
Here at Essex Sign & Print
Essex Sign & Print is an independent limited company based in Billericay in Essex. We’ve been established for over eight years now, and already have numerous satisfied customers of all sizes and types.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.
Our motto is “Small enough to care. Big enough to cope”. We love what we do, and we’re good at it. We’re flexible too – we’re always ready to help out if your requirements are unusual or if you’re in a hurry.
As always we’ll be delighted to help and advise you.